Experiments

A B2B founder cut his $8,000/month digital advertising budget to zero. Here is the operational loop he engineered that replaced it.

A restaurant operator reduced menu choices, eliminated discount coupons, and increased his average ticket size by 28%.

A veteran recruiter reveals why qualified candidates get rejected instantly, and the 2-line adjustment that reverses it.

A manufacturing owner bypassed trade shows and cold outreach to build a multi-crore order engine powered by field mechanics.

An unfiltered look into the economics of niche B2B newsletters vs mass-market influencer sponsorships.

Marcus Vance compressed 40 hours into 32 hours across 52 employees. The full unfiltered data on sprint output, turnover, and cultural tradeoffs.